A screencap with three words underneath now has more notes than a pretty personal four-page comic story by two professional comic creators. It also has more notes than any of the posts I’ve written that involved actual research.
That tells me I’m done with this Tumblr. Thanks for reading.
There have been a lot of very nice messages and notes about this. There have also been a lot of “Well, what did you expect?” messages and notes about this. I’m not saying that the problem is with Tumblr at all. The problem is with my expectations. My day job involves marketing on the web. User engagement is a huge part of that, naturally, and while notes, as my friend Neil points out in all-caps, are not any kind of analytic, they’re also the only metric I have available for this project that has any kind of reliability.
This Tumblr has over 4000 followers. I know not every post is going to go big, and I know some are going to go viral in weird ways — pretty much any post about Nichelle Nichols or DeForest Kelley get at least double or triple the average number of notes — but it’s frustrating to continually see stuff in which myself (and others, in the case of the Amanda/Sarek comic) have invested time, energy and passion into get less engagement than goofy throwaway posts that took a literal ten seconds to make.
If I’m going to bother making something for an audience that says specifically they like what I do here and want more, I’d like for more than 5-12% of that audience (these percentages take into account the fact that many people will “Like” and then “Reblog”) to give me what is literally the minimal amount of feedback available.
It’s not Tumblr, it’s me. And that’s okay. I’ll find new ways to waste my time and you’ll forget about this site in an hour or two and go on about your business. Thank you for reading, thank you for sharing, thank you for picking up after yourselves on your way out.